unique ssp solution
Our ad serving & yield management platform ensures that publishers make the most money from every impression.
By using a consolidated platform instead of a separate ad server and SSP solution, publishers will be able to manage their direct and RTB competition together, which results in getting the highest possible CPM.
Demand sources are dynamically allocated and floor prices adjusted accordingly to ensure that the maximum value is extracted from every bid. Combined with the ability to aggregate demand across all major SSPs and Captify’s own demand relationships; publisher CPMs will be optimized.