Adweek: How Business Gets Done Poolside in a Villa in Cannes

For the second year in a row. Adweek is covering what has been a must-attend event for many of the 40,000 or so delegates whojoin in: the Captify Pool Party. It’s an afternoon barbecue and pool party at a villa in the hills above the French Riviera town.

This time around, we caught up with Amanda Stout, Global partnerships and digital media lead at IBM; Marissa Curcuru, global media manager at Bose; and Daffyd Woodward, global lead of INCA (Group M’s influencer marketing agency) to find out what kind of business gets done in an idyllic setting like this.

Watch the full video here.

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