Adweek: Independent Ad-Tech Firm Captify Nabs Ex-Comcast Exec, Brendan Condon as CRO
Brendan Condon, with 35 years of experience in TV advertising, is joining the Search Intelligence company
Former Comcast executive Brendan Condon is joining Captify, the second-largest independent holder of search data behind Google, to drive company growth worldwide. Condon’s role will be primarily concerned with the TV, CTV and video programmatic landscape to target programmatic buyers and brands.
Condon brings with him 35 years of experience within TV and digital advertising. Previous roles include chief revenue officer at Comcast Advertising, SVP at AOL and SVP at Time.
“Having sat at the intersection of linear and new age media, Brendan is the missing link on Captify’s leadership team to bridge these worlds together for us, in order to deliver a vision that fits with the modern marketer, while simultaneously accelerating the next stage of growth for Captify,” said CEO Dominic Joseph.
Condon was appointed following the addition of Tom Rogers, former president of NBC Cable and founder of CNBC and MSNBC as chairman.
“We’ve got the unique search data, we’re leading on how search-powered audiences are available to CTV and video buyers, and now we’ve got 35 years of experience in TV advertising to connect it all together,” Rogers said.
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