WORLD MEDIA FIRST: V2 DYNAMIC VIDEO POWERED BY SEARCH INTELLIGENCE

eMarketer predicts video to be the fastest growing category on mobile, desktop & overall from 2016 – 2020. The video ecosystem has never been more exciting as advertisers push the boundaries with futuristic innovations that encourage users to look and engage for longer.

Last year, in a world-first campaign, Captify piloted V1 Dynamic Video powered by Search Intelligence with Emirates Airlines. Since featuring in The Drum last year, Captify’s video team have been cooking up the next phase of dynamic video set to turn video personalization up a notch. And here it is!

Using green screen technology, V2 Dynamic Video powered by Search Intelligence offers the ability to personalize the video message within the ad itself based on real search signals. Create one video that offers endless variations to achieve personalization at scale, minus the huge production costs.

IN ACTION

A consumer in-market for a new car whose search signals indicate having a young family would see a relevant car model with creative messaging linked to them e.g. ‘Drive in style this school holiday’. Brands also have the ability to hyper-personalize the creative by overlaying geolocation information to tempt test drives at a local dealership.

RESULTS

Dynamic Video powered by Search Intelligence has been seen to deliver an uplift of 25% in performance vs standard pre-roll (results based on Captify’s v1 Dynamic Video)

BE THE FIRST TO LAUNCH V2

Get in touch to unlock the endless creative and personalization opportunities offered by Dynamic Video powered by Search Intelligence. Email video@captify.co.uk for the full low down.

|